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Introducing Agile for Marketing

In our latest “Agile for…” series, we talk to Andrea Fryrear about Agile for Marketing. We discuss the unique structure of a marketing organization and the opportunities to reduce complexity and introduce agile methods.

We talk about the pitfalls of simply “going agile” with existing frameworks, how to keep the focus on strategic work (without forgetting keep-the-lights-on work), and how to reduce work efforts by at least 30%.


Andrea Fryrear

About the Agile in Action with Bill Raymond podcast

This business-focused podcast focuses on an audience that is passionate about making positive change in their organizations. The podcast presents interviews with leaders and practitioners who work tirelessly to modernize how teams work.

The Agile in Action with Bill Raymond podcast is sponsored in part by Cambermast LLC, an agile consulting firm that helps customers bridge the divide between business and technical leadership to improve team effectiveness.

Hosted by: Bill Raymond

Executive Producer: Reama Dagasan

Call for speakers and sponsorship

If you or someone you know would like to be a guest or sponsor, please contact our executive producer, Reama Dagasan.